Sales Professional Workshop
Elevate your sales career with our 2-day Sales Professional Workshop & Training. Master prospecting, closing, time management, and selling managed services for consistent success.
Meet Your Coach: Ben Altman
Ben Altman has collaborated with over 100 MSPs to craft service-specific playbooks and sales engines that enable clear hiring, predictable pipeline, and sustainable growth. His hands-on coaching and real-world tactics translate complex MSP selling into practical, repeatable actions.
Mastering the 3 Critical Stages of the MSP Sales Process
Transform Your MSP Sales Strategy – From Discovery to Signature
Join Ben Altman, MSP sales trainer and coach who’s helped over 100 MSPs build tailored playbooks and sales engines that drive consistent growth. Over two immersive days, you’ll apply his proven 3‑Stage Approach:
Qualify & Discover – Learn Ben’s strategies for identifying real opportunities and asking value-centric questions.
Assessment & Soft Close – Master how to quantify gaps, position solutions, and gently nudge prospects toward commitment.
Proposal & Signature – Perfect delivery techniques to handle objections, seal the deal, and land the contract.
In-Person Training Workshop
- 1,450
for the first attendee
50% off every additional person from the same company.
- August 11th–12th, 2025
- Washington, DC
In-Person Training Workshop
- 1,450
for the first attendee
50% off every additional person from the same company.
- August 11th–12th, 2025
- Washington, DC
What You’ll Learn During This 2-Day Hands-On Workshop
Guided by Ben, based on proven “Value Based Consultative Selling” models, this workshop delivers:
- A clear understanding and perfecting the 3.5-step MSP sales process
- Mastery of a Concrete Qualification Framework to ensure you’re working only the right opportunities
- Real-world practice using micro-commitments to confirm unclear information without stalling deals
- Confidence presenting proposals, handling objections, and securing next steps on the calendar
Live, Hands-On Training
- Real-Time Role Play – Simulate MSP sales scenarios and get instant coaching from Ben.
- Interactive Exercises – Discovery Curveballs: Practice what happens when things go off-script
- Peer Collaboration – Share experiences, challenges, and wins with fellow MSP professionals.
Logistics
Need Help? Let’s Talk.
Have questions or need help? Our staff is only a phone, click, or message away. Contact us via phone, email, or our quick-response form—we’re here to make things easier.
Dates:
August 11–12, 2025
Time:
9:00 AM – 4:30 PM both days
Location:
Downtown Washington, DC (venue details provided upon registration)
Seats:
Limited to 11 attendees to preserve interactive quality.
Secure Your Spot
This is more than a workshop—it’s a transformation. Walk away with:
A ready-to-use MSP sales stages.
Real life role play scenarios that will resonate and last with you for years.
The confidence and connections to consistently close.
